Employment Opportunity Communications and Public Relations Specialist – Full Time
Secondment May Be Considered
Purpose of the Position:
The Communication and Public Relations Specialist reports directly to the Executive Director and serves as the lead internal resource/ specialist on all communications issues and public relations. The incumbent is responsible for managing media and public relations activities and for promoting positive public understanding and support for the Agency.
As the lead internal resource/ specialist, the Communication and Public Relations Specialist works in conjunction with the Executive Director and the Board of Directors to provide a strategic direction for the Agency through the development of a comprehensive marketing-communications plan.
Provides media relations’ and communications advice, including crisis communication management and key message development to the Executive Director, Board Members and Senior Staff.
Reviews all external communications relevant to the Agency concerning all service areas of the agency and events potentially affecting the agency and keeps abreast of developing issues, trends and challenges. Develops strategic actions to deal with and respond to challenges in a proactive manner. Makes recommendations to the Executive Director and, as required, to the Board and Committees as to appropriate action.
Acts as the main point of contact for all media enquiries and directs all appropriate media enquiries to the Executive Director. Provides support to any senior staff members, Board Chair and anyone else appointed as spokesperson for the Agency.
Monitors all media (newspapers, radio, TV, etc.) and keeps staff informed of events and media coverage of issues related to child welfare, children’s mental health, youth justice, and broad issues affecting Native and Indigenous persons in Canada. Maintains an archive of media related material.
Works with members of the media to position the organization and enhance public awareness and understanding of the Agency, including generating positive media stories, writing press materials, managing media lists and disseminating timely information to key media contacts.
Plans and coordinates media and public relations activities including presentations to community groups, special events and development of a speakers bureau consisting of staff, Alternative Care parents, Board Members, Elders and others who are willing to share their knowledge with others in support of the work of DBCFS.
Prepares budget plans and monitors expenditures related to the area of Communications and Public Relations.
Writes speeches and prepares background material for the Executive Director, Board President, and Senior Staff when necessary.
Develops and maintains marketing tools to promote the Agency, including use of the website, public service announcements, direct mail, brochures, newsletters and advertising.
Develops community partnerships that offer positive media and community relations opportunities, e.g. specialized workshops, public education events, trade shows and conferences.
Works with communications representatives from other CASs through OACAS and sits on a Provincial Communications working group to develop strategies to inform the general pubic and other professionals about CASs, our work and the children in our care; works to coordinate and participate in planning of communications and public relations strategy with other communications representatives from ANCFSAO agencies.
Ensures the effective implementation of other duties as determined by the Executive Director.
The successful applicant should have:
University degree or diploma from a recognized Post-Secondary Institution, preferably in journalism or communications, in addition to appropriate training in Communications and/or Public Relations.
Preference for candidates with a minimum of five years’ experience in Communications and Public Relations.
A solid understanding of and sensitivity to the experiences of First Nations and Indigenous peoples in Canada, and the impact of the legacy of Residential Schools and the “Sixties Scoop” upon them is essential.
must be willing to travel, possess a valid class “G” driver’s license and a reliable vehicle with a $2 million rider liability
ability to provide an acceptable Driver’s Abstract
ability to provide an acceptable CPIC with VPSS and be bondable
must be willing to work flexible hours
The successful applicant will show:
High degree of initiative, able to self-start in the role and operate with a high degree of autonomy.
Proven written and oral communication skills, including public speaking.
Experience working in a MAC environment, including associated technology.
Advanced skills in computer applications including word processing, spreadsheet, graphics and desktop publishing.
Proven ability to manage communication on the Internet. Excellent organizational abilities. Proven skills in special event coordination. Experience in website utilizations. Past success in obtaining grants through written proposals.
General knowledge of the Agency’s mandate, service philosophy, policies and procedures, planning and budgeting processes and organizational structures.
General knowledge of Child Welfare.
Demonstrated knowledge of colonialism and government policy towards First Nation and Indigenous persons and communities, and its impact on children, families and communities.
The successful applicant(s) will show the ability to:
maintain a high level of confidentiality.
work in a team as a member or a leader and to encourage cooperation from others.
manage competing demands and deadlines.
remain calm under pressure and during crises.
Salary Range: Salary Commensurate with Experience
Closing Date: Open Until Filled (First Screening: Friday, May 12, 2017)
Only those selected will be contacted for an interview.